Strategy & Research

At a high level, digital marketing refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps. Using these online media channels, digital marketing is the method by which companies endorse goods, services, and brands..Digital marketing encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email, and other websites to connect with current and prospective customer.

How You Start Web Design Strategy Research?

Create a unique persona representing your brand
Create buyer personas to be strategic
Figure out a buyers journey within your web design strategy
Not the least important study the competition
What’s the website goal? (Fundamental for your website design strategy)
Create a mood board is an essential step in your web design strategy
Integrate brand strategy into web design
Create a sitemap that integrates your website goals and the pages hierarchy
Choose keywords to include in your copy
Think web design strategically. Create site pages as if they were landing pages
Place one or bettert two CTAs on each selling page
Strategically design structure of information in each website page
Strive to have a mobile-responsive website