SEO & Marketing

SEO & Marketing

SEO is the process of improving your website and online presence, both on-page and off-page to improve its rankings in search engines like Google.When your website ranks highly in search engines, it will yield more clicks from users. The more clicks you receive, the more people look at your website, and the more they look at your website, the more opportunity they have to find a product or service that interests them.Not only that, but when your site ranks highly, you’ll see an uptick in conversions and revenue.SEO online marketing combines on-page and off-page strategies that work together to get the job done.

On-page SEO includes all the changes you can physically make to your website in order to make it rank higher. Here are some examples:

Keyword targeting and implementation
Content creation
Page speed optimization
Off-page SEO, on the other hand, refers to all the strategies that don’t take place on your website in order to improve your rankings. Examples include:

Link building
Social media marketing
Email marketing
When you call on an SEO agency to take care of your campaign, they’ll likely use a mix of both on-page and off-page SEO for the best possible results.

Can you do SEO online marketing on your own?
There are a lot of moving parts when it comes to SEO. Like we mentioned before, there is both on-page and off-page SEO, and they both play huge roles in the success of your campaign.

Many people wonder if SEO is an in-house strategy, and we’re here to give you the answer.

seo on your own is a big workload
One person could handle an SEO campaign, but be prepared to put in a lot of work to see the results you want.

SEO isn’t a set-it-and-forget-it strategy, rather you have to keep up with the many demands of the strategy. What do we mean? Read on to learn about keeping up with your SEO campaign and planning a winning SEO strategy.

Continuous keyword research
Keywords are the basis of any SEO campaign since they are the building blocks of content. Finding the right keywords is so important because it determines the kind of content you’ll write, and ultimately, how you’ll rank in Google.

For example, if you choose keywords that have loads of competition and a high search volume, it’s unlikely that you’ll rank for that keyword. However, if you choose keywords that have a high search volume and not a lot of competition, you’ll have a better chance at ranking.

These small nuances are the details that will make your keyword research worth it.

Don’t forget, it’s necessary to keep cranking out fresh content to ensure that your website ranks in search results, and continuous content means continuous keyword research.2. Consistent content creation